About

Invented in 2003, to push the boundaries and possibilities with a focus on 'function over fashion'.

Backed by science and testing, the technology was independently tested by :

* World renowned lab Progressive Sports Technologies Ltd in Loughborough (UK), with favourable performance results when compared to the global market leaders.
* ACU University in Melbourne - School Of Exercise Science/Faculty Of Health Sciences.

The project included licensing the world-wide rights to the iconic (https://www.canterbury.com/) Canterbury NZ (CCC) brand.

The boots were worn by football/soccer players (inc. the professional A-League), international rugby players, American football kickers and Aussie Rules players.

Featured in numerous Australian and international media, both sport and broader outlets including The Australian Financial Review Magazine, Curve Design and Professional Marketing. Profiled on national SBS World Sport and ABC’s The New Inventors television programs.

Supporting the venture was an intellectual property platform of patents, design registrations and trademarks, This included patents granted/pending in territories covering USA, Canada, Europe, China, South Africa, Australia and New Zealand.

The project was concluded in 2013, prior to the release of an evolved generation 2 design, sport & position specific, and children's range.